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Switchflops
Coming in August 2008!

Lindsay Phillips is the energetic inspiration and founding force behind Switchflops®.  Switchflops evolved out of one of Lindsay's high school art projects.   The ceramic sandals with straps adorned with various Florida fare attracted attention from all who saw them.   Everyone wanted to know where to buy a pair, and was disappointed to learn that the shoes were not functional.

Lindsay began designing flip flops with different fun straps and came upon the idea of using Velcro® to allow different straps to be placed on the same sandal. She spent her college years perfecting her patented design concept of an interchangeable strap for flip flops, which is revolutionizing the fashion footwear industry.   Lindsay honed her design, merchandising, and manufacturing skills working summers at Polo Ralph Lauren's leather goods division in New York City while starting her own business.

The business and design prodigy founded her company, Lulu Design, Inc., in 2004.  Switchflops® made its retail debut in January, 2007 at the Surf Expo Trade show in Orlando, Florida where it was showcased as a new and innovative product.   Her mother, Liz, joined forces with Lindsay to help manage the rapid growth of the company.   This dynamic duo continues to guide Lulu Design, Inc. and remains devoted to introducing new concepts in fashion design.

The Idea

Switchflops® is a revolutionary new concept in designer footwear.   Buy one pair of flops and switch out the straps to fit any occasion!   Simple as that!   No more searching for the perfect shoe to match the perfect outfit.   With our amazing variety of Switchflops® strap designs, you can go from beach casual to a formal affair in a matter of seconds.

From our signature Lulu strap - the simple but elegant favorite of Switchflops® founder Lindsay Phillips - to the surf inspired Meredith strap, Switchflops® allows you to instantly switch looks.   Now you can be on the go in style...any style to match any outfit or any mood by simply changing out the designer straps.

As Lindsay likes to say - change your look, not your sole!

 

 
 
 
 
 
 
 
 

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Switchflops: Custom Shoes in an Instant

"They're flying out of here faster than I can keep the display filled," explained Alicia Dallai, owner of The French Door — my favorite gift shop in Hamden (CT) — when she told me about Switchflops.

"Wish I had thought of the idea." Alicia was referring to her display of black flip-flops with Velcro straps to that allow you to swap straps and transform your outfit in a matter of seconds.

The idea is one of those slap-my-head-why-didn't-I -think-of-it ones, thought of by a young entrepreneur Lindsay Phillips — now 23 years old — who perfected Switchflops by the time she graduated from college in 2007. The shoes are available in three styles ($32 to $47) and over 50 straps ($10 each). So instead of needing many different shoes to match your outfits, you just need a variety of easy-to-store Velcro straps.

For someone like me who travels all the time and takes basic black shoes to go with everything, this opens up stylish opportunities.

Switch Flops are here! Hooray for our feet!

The brain child of Mother and Daughter team Liz and Lindsay Phillips,
these fun and changeable shoes are an instant hit!

The tops Velcro on and off, so you can change them on a whim.

The ingenious sole is incised on the top and bottom, kind of
like a dock shoe which gives you some added grip not only
on the bottom, but the top also! This treatment also
gives you added flexibility adding to the comfort.

With each set you have the additional joy of selecting another top. 

Shoes arrive in their own charming little signature
logo shoe box already to go!

$30 ea. Flat
$35 ea. Wedge
$45 ea. Kitten Heel
Each set comes with the classic black, brown or tan with
white dots and a shimmering pearl in the center.

$10 ea. Additional Straps

Sole Height Flat - 1" inch
Sole Height Wedge - 2" inch
Whole Sizes 5 - 11

Shop for Switchflops

Centerville, Ohio, Dayton, Heart of Centerville, 45459, 45458, Kettering, Ohio, Springboro, Ohio Switch Flops, Flip Flops, Woodies Shoes